Thursday, 20 June 2013




Wings Anaylisis using Goodwins theories

Song: Wings by Macklemore x Ryan Lewis

lyrics

was seven years old, when I got my first pair
And I stepped outside
And I was like, momma, this air bubble right here, it's gonna make me fly
I hit that court, and when I jumped, I jumped, I swear I got so high
I touched the net, momma I touched the net, this is the best day of my life
Air Max's were next,
That air bubble, that mesh
The box, the smell, the stuffin', the tread, in school
I was so cool
I knew that I couldn't crease 'em
My friends couldn't afford 'em
Four stripes on their Adidas
On the court I wasn't the best, but my kicks were like the pros
Yo, I stick out my tongue so everyone could see that logo
Nike Air Flight, but bad was so dope
And then my friend Carlos' brother got murdered for his Fours*, whoa

See he just wanted a jump shot, but they wanted to start a cult though
Didn't wanna get caught, from Genesee Park to Othello
You could clown for those Pro Wings, with the Velcro
Those were not tight
I was trying to fly without leaving the ground,
Cause I wanted to be like Mike, right
Wanted to be him, I wanted to be that guy, I wanted to touch the rim
I wanted to be cool, and I wanted to fit in,
I wanted what he had, America, it begins

[Chorus:]
I want to fly
Can you take me far away
Give me a star to reach for
Tell me what it takes
And I'll go so high
I'll go so high
My feet won't touch the ground
Stitch my wings
And pull the strings
I bought these dreams
That all fall down

We want what we can't have, commodity makes us want it
So expensive, damn, I just got to flaunt it
Got to show 'em, so exclusive, this that new shit
A hundred dollars for a pair of shoes I would never hoop in
Look at me, look at me, I'm a cool kid
I'm an individual, yea, but I'm part of a movement
My movement told me be a consumer and I consumed it
They told me to just do it, I listened to what that swoosh said
Look at what that swoosh did
See it consumed my thoughts
Are you stupid, don't crease 'em, just leave 'em in that box
Strangled by these laces, laces I can barely talk
That's my air bubble and I'm lost, if it pops
We are what we wear, we wear what we are
But see I look inside the mirror and think Phil Knight tricked us all
Will I stand for change, or stay in my box
These Nikes help me define me, but I'm trying to take mine, off

[Chorus:]
I want to fly
Can you take me far away
Give me a star to reach for
Tell me what it takes
And I'll go so high
I'll go so high
My feet won't touch the ground
Stitch my wings
And pull the strings
I bought these dreams
That all fall down

It started out, with what I wear to school
That first day, like these are what make you cool
And this pair, this would be my parachute
So much more than just a pair of shoes
Nah, this is what I am
What I wore, this is the source of my youth
This dream that they sold to you
For a hundred dollars and some change
Consumption is in the veins
And now I see it's just another pair of shoes



"I touched the net, momma I touched the net, this is the best day of my life"-this still demonstrates how the lyrics have a direct relationship with the visuals,the picture above is a mid shot of the boy jumping for the net which this message is then reflected in the lyrics

The music video then shows a flashback of the young kid back in school wearing Seattle SuperSonics apparel. On his way back home all alone, he is followed by three juveniles eyeing him. Then there is a scene where the kid has been roughed up and his sneakers stolen as he walks home only with his socks on. Reaching home, he can barely take off his socks to wear a new clean pair.


The choosing of the Sonics jersey is significant to add a further autobiographical aspect to the music video again showing that it is about Macklemore's own experiences and about a friend that he knew.



This technique of using photos and words to help communicate a story has been adapted by bob dylan's subterranean blues for example this still shows macklemore using the same technique.









Monday, 17 June 2013

Thursday, 13 June 2013

A site saved it all


In 2005 youtube was launched,it was a platform that meant any artist can produce a music video and get equal coverage and it was free.The aspect of free promotion meant music videos were on the increase and therefore there were more music videos 

Only the best can afford it......

To produce music videos cost a lot of money and if the video did not have a lot of money spent on it then it would not be noticed

Thriller wass the first video with a budget of $1 million usd it had a :
-large set
-Michael Jackson(big name in the music industry which would increase costs)
-Large cast

Why do music artists produce music videos???

There are many reasons a music artist will produce a music video but the main points are

Promotes the song
Promotes the artist
Makes the artist more visually recognisable(Lady gaga image has been produced by the production of her music videos


Makes money and helps increase profit for the artist
Helps increase the artist popularity
Establishes or increases the artists fan base
helps to confirm the genre of the artist



A NEW AGE

In the 1970's the music industry started to see TV shows as a great opportunity to promote there artists focussing on short promos.Then in 1981 a TV
show was born MTV which was a weekly show promoting and display music videos for the public to view and it was the first of its kind to be shown on TV

The History of Music Videos

IT ALL BEGAN......... in 1929 when Bessie Smith produced a accompanying music video to help promote her songs and albums.Although it was basic it was groundbreaking for the music industry and help set her apart from the competition-(a tactic still used my producers today)https://www.youtube.com/watch?v=8Who6fTHJ34


Bob dylan in 1965 filmed subtereanean blues as a segment to the film Don't Look Back this video was credited as one of the first modern music videos

The beginning of a music video.......



Hi im josh and i am currently studying media studies for my a levels and i have been asked to create a promotional package for the release of an album,to include a music promo video,together with a website homepage for the band,a digipak for the albums release or a magazine advertisement for the digipak


I will be posting updates on the construction and production of the music video throughout the process and i will also provide information about the history and characteristics of music videos