Digipaks

DIGIPAKS

In this next section i will be anaylising a range of digipaks to help understand the conventions of current digipaks for my specific genre.I will be anaylisng the text,colors,images(types of shot)and any hidden meanings which the image may provoke.

Lupe Fiasco "Lasers



This album cover is very diffrent to the sterotypical digipak cover due to it not featuring the artists image on the front.Many modern hip/hop artists depend souly on there image and are mainly recognisable by this which is why many hip/hop album covers will feature a large image of the artist on the front.This album cover though is very recognisable and direct by clearly showing what album it is and the artist.The contrast between the black and red helps make the red text stand out on the black background and making it easier to read.This Cover is also very simple in its approach just having text showing who the artist is and the artist .

This album cover is another cover from Lupe Fiasco yet this is following the conventions of a hip/hop album cover a lot closer.I particually like this album cover mainly due to the color combinations used creating a pop art like effect yet still featuring the main artist.The birght colours used in this album covber helps make the artist and the cover stand out which may be not only a marketing technique but to improve the artists image.

Chris Brown 

This Album cover symbolises a very conventional digipak due to the main focus on the artist and therefore helping to reinforce the image of the artist.Chris Brown pictured here is centre in the piece and  is your eye is immediately drawn to him and the bright background with diamonds helping to symbolise a sense of "bling" and wealth which is conventional in the hip/hop genre.From a costume point of view the "clean" look of a smart suit is rarely used which may symbolise how Chris Brown consideres himself different to other artists in this specific genre.